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Media must play role in saving earth

Climate Change

Climate activists under the Pan African Climate Justice march on Kimathi Street, Nairobi, on October 13, 2022. Nationally Determined Contributions implementation is hindered by a fundamental lack of awareness and understanding of climate change issues.

Photo credit: Jeff Angote | Nation Media Group

Despite the glaring effects of climate change—deadly and more frequent heat waves, floods, wildfires and droughts  that are getting ever more menacing by the minute, the emergency continues to get short shrift in the media as politics, crime and entertainment dominate the news headlines.

Even where climate change emergency is covered, there tends to be a fatalistic rather than empowering framing. Frightening statistics rendered with a catastrophic tone that paint climate change as irreversible discourages engagement.