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Nation Media Group journalists at work in the newsroom

Nation Media Group journalists at work in the newsroom at Nation Centre, Nairobi,in 2018. Gatekeeping by traditional media ensures more reliable information than that on social media platforms. 
 

| File | Nation Media Group

A reader’s guide to gatekeeping in the media and what’s in it for you

In popular usage, gatekeeping is withholding information to keep it exclusive, or controlling access to something. Gatekeepers control access to opportunities, privileges, resources or power.

For example, a woman might want to gatekeep the name of her favourite fragrance when others ask what perfume she’s wearing.