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Headlines must deliver what they promise

Daily Nation Readers

Nandi County residents read a copy of the Daily Nation at Meteitei Trading Centre. Headlines should be attractive, yes, however the story beneath the headline should deliver what the headline has promised.

Photo credit: File | Nation Media Group

The headline, “Revealed: Raila’s new strategy to counter Ruto” caught my eye as I was scrolling through Nation.Africa on Wednesday, January 31. After clicking this headline, I was led to a story with still a captivating headline: “Raila Odinga’s new strategy to counter President Ruto taxes.”

But upon reading the story I was disappointed to find out that no “new strategy” was revealed in the article as promised by the headline.