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Manifestos are much more than marketing and campaign tools

Azimio Presidential Candidate Raila Odinga during the Azimio Manifesto launch.

Azimio Presidential Candidate Raila Odinga at Nyayo Stadium Nairobi on June 6, 2022, during the Azimio Manifesto launch.
 

Photo credit: Dennis Onsongo | Nation Media Group

By  Ndiritu Muriithi

Columnist

What you need to know:

  • The winning candidate’s manifesto will be turned into the government’s five-year programme.
  • Manifestos are not just marketing tools. They form the basis of the social contract between the citizen and the government.

It is the season of promises. Politicians are making all kinds of promises. Some spoken, others written.

Politicians are also demonstrating their intentions by actions on the campaign trail.

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