Gone are the days when there were limited channels for airing one’s views.
The coming of mobile technology and widespread social media heralded unique opportunities.
E-commerce has taught us a compelling lesson, that collectively, we can influence commerce through online reviews of services and products. The reviews influence shoppers on the products to buy and services to patronise. We can use the same strategy in staging leaders seeking our votes. Digital tools give us a voice and make our views count.
Gone are the days when there were limited channels for airing one’s views. In the infamous one-party era, only the national broadcaster, KBC (then Voice of Kenya), and a handful of media houses permeated every corner of the country.
