Expect surprise goodies any time as Safaricom embarks on year-long customer appreciation

By Millicent Mwololo

The 2024 festive season begins early for Safaricom subscribers! In celebrating its 24-year journey of connecting and transforming the lives of Kenyans, Safaricom is rolling out an array of extraordinary service and product offerings under the theme, "24 Years of Transforming Lives: Celebrating Through Service".

CEO of Safaricom Peter Ndegwa, expressing gratitude to loyal customers, says: “As we celebrate 24 years of connecting Kenyans, I want to thank you for joining us on this incredible journey. Your trust has been the driving force behind our evolution from a telecommunications provider to a beacon of innovation, empowerment, and progress in Kenya.”

In year-long celebrations, Safaricom will shower its customers across the nation with exciting surprises. “Expect special M-PESA offers, merchandise giveaways, Mama Packs, transportation perks, and other thrilling rewards designed to show appreciation for your unwavering support,” the CEO says.

Over the past two decades, Safaricom has transformed from a purely mobile network operator to a pivotal player in Kenya’s technological, economic, and social landscape. With ground-breaking services like M-PESA, the company has revolutionised how Kenyans live, work, and transact, significantly enhancing financial inclusion and creating new opportunities.

Safaricom has also dramatically improved network connectivity, evolving from basic 2G services to the cutting-edge 5G technology, which offers lightning-fast internet speeds and fosters innovation. This transformation has immensely contributed to Kenya’s position as a leader in the global digital economy.

Beyond its impressive business achievements, Safaricom’s deep commitment to making a difference in the community is also visible. The company’s social arm – Safaricom Foundation – has invested billions of shillings in health, education, economic empowerment, and environmental conservation, driving positive change.

As part of its 24th anniversary celebrations, Safaricom will host a series of engaging activities aimed at connecting with customers, investors, communities, partners, employees, and the media.

About Safaricom

Safaricom is the leading telecommunication company in East Africa. Its purpose is to transform lives by connecting people to people, people to opportunities and people to information. The company keeps over 45.9 million customers connected and plays a critical role in the society, supporting more than 1.1 million jobs both directly and indirectly. Safaricom’s total economic value was estimated at Ksh542 billion ($ 4.2 billion) for the 12 months through March 2023.

Listed on the Nairobi Securities Exchange and with annual revenues of close to Ksh335.4 billion as at March 2024, Safaricom provides connectivity through a wide range of technology, 2G, 3G, 4G and 5G, in aggregate serving over 99 percent of Kenya’s population.

Safaricom runs the world’s largest mobile payment system and Africa’s largest Fintech, M-PESA, which is also the world’s first mobile money transfer system. By empowering over 32.1 million customers to transact, save or borrow money through their mobile phone, M-PESA has driven financial inclusion in Kenya to 83.7 percent in 2021 of the adult population from a low of 26.7 percent in 2006, and generated over Ksh139.9 billion in revenue as at FY24.

Its subsidiary, Safaricom Telecommunications Ethiopia, has deployed world class network and services to contribute to Ethiopia’s digital transformation.

Safaricom is an equal opportunity employer, actively recruiting staff from different backgrounds reflecting the communities it serves. The company is committed to equal gender representation at all levels, and targets to achieve 50:50 senior management gender parity by 2025.

As part of its ongoing commitment to the Sustainable Development Goals (SDGs), Safaricom continues to work towards improving energy and resource efficiency in its network and facilities to reduce carbon emissions and fuel consumption. Safaricom remains committed to becoming a Net Zero carbon-emitting company by 2050.

For more news, please visit: https://www.safaricom.co.ke/media-center