Airtel Money’s current growth is an extension of a trend observed during the 12-month period to June 2024.
Last November, Airtel inked a deal with Naivas that saw it gain access to the retailer’s countrywide branch network.
Airtel Money’s market share in terms of subscription expanded to 7.6 per cent in the three months to September 2024, up from 6.6per cent in June, chipping into the base of rival Safaricom’s M-Pesa whose dominance shrunk to 92.3 per cent, down from 93.4 per cent.
Latest data from the industry regulator shows that M-Pesa’s share in terms of customer subscription is the lowest since the agency started making the disclosures in September 2022 when the market leader enjoyed a 96.8 percent share against Airtel Money’s 3.1 percent.
