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Elon Musk's Starlink regains lost Kenya customers, but not market share

Starlink

The Starlink photo is seen on a mobile device. 

Photo credit: Photo | File

What you need to know:

  • Market leader Safaricom added 79,288 fixed internet customers during the period, raising its market share to 35.6 percent. 
  • Starlink initially recorded rapid growth after entering the Kenyan market, claiming 0.5 percent market share by September 2024.

Elon Musk’s satellite internet provider Starlink has finally regained the subscriptions it lost in Kenya when its capacity was strained, but it has yet to reclaim the market share it shed amid stiff competition from local players.

In the quarter to September, Starlink added 2,045 new subscriptions, raising its total user base to 19,470 and surpassing the previous peak of 19,146 recorded in December 2024, which had given it a 1.1 percent share of Kenya’s fixed internet market.