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Corporates, personalities scramble to beat Twitter subscription deadline

Twitter Blue.

Photo credit: Courtesy

What you need to know:

  • The US firm is set to terminate its legacy verification checkmarks from April 1—leaving many corporates and personalities in a scramble to pay up the subscription and retain their verified handles.
  • The US firm has introduced a new service known as “Twitter Verified Organisations” for corporate entities on Twitter on a test-run basis. Subscribers to this service receive a gold checkmark that designates the account as belonging to an official business on Twitter.

Corporates and big personalities in Kenya are in a scramble to beat the April 1 deadline to enroll in the Twitter Blue subscription programme to avoid losing the status of their verified accounts.

When one gets verified on Twitter, it shows users on the social media platform that your profile is credible and authentic---a critical issue for business brands and personalities seeking to keep their clientele and followers updated.