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Two sisters driving eco-friendly cleaning to promote sustainable wellness

 Alison Root

 Grounded co-founders Alison Root (left) and Megan Root at the Grounded Production plant in Regen, Kiambu County, on November 26, 2025.  

Photo credit: Bonface Bogita | Nation Media Group

The conventional notion of health and beauty has broadened to focus on general well-being and internal balance rather than just outward appearance.

A “whole self” approach to health is what consumers are seeking in products and activities.