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Kenyans ditch beer for spirits as prices rise

Beer production line at the EABL plant in Ruaraka.

Beer production line at the EABL plant in Ruaraka, Nairobi. Alcohol lovers are changing their consumption habits as brewers raise prices due to increases in taxes, with more Kenyans now ditching beers for spirits.

Photo credit: Jeff Angote | Nation Media Group

Alcohol lovers are changing their consumption habits as brewers raise prices due to increases in taxes, with more Kenyans now ditching beers for spirits.

Financial results from the East African Breweries Limited (EABL) show that in the six months to December 2022, beer consumption fell by 13 per cent compared to a similar period in 2021, the company said yesterday, attributing the dwindling performance to excise taxes that have resulted in the price jumps.