NMG banks on increased digital focus to grow revenues
The chairman of NMG Board of Directors, Dr Wilfred Kiboro (left) with Leonard Mususa, Chairman of Mwananchi Communications Limited during NMG’s 61st AGM in Nairobi on June 28, 2024.
Photo credit: Wilfred Nyangaresi | Nation Media Group
Nation Media Group is racing to mitigate against the technological disruptions.
NMG last year launched paywalls for its media subsidiaries in Uganda and Tanzania.
Nation Media Group (NMG) is banking on increased digital content and product monetisation to drive revenues amid technological disruptions that have affected media houses globally.
The chairman of the NMG Board of Directors, Dr Wilfred Kiboro, on Friday reiterated the company’s commitment to tapping the huge revenue potential in the digital media space.
