PAA has been relentlessly blaming past political regimes of sidelining the coastal region.
Through Mr Kithi’s candidature, PAA will now seek to bolster its popularity at the Coast.
The battle for the governor’s seat in Kilifi County got clearly defined after Pamoja African Alliance named lawyer George Kithi as its candidate.
Mr Kithi will now fight it out with ODM’s Gideon Mungaro and Malindi MP Aisha Jumwa of UDA in the race to succeed Governor Amason Kingi who is serving his second and final term.