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By a few clicks, music is made and sold to fans

Using You Tube. Nine in 10 of the most watched videos of all time on You Tube are music videos. PHOTO/FILE

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By  Bill Odidi

Contributor

What you need to know:

  • Music has been at the heart of these breath-taking developments in the last decade.
  • New media have stepped into the void left by the distribution networks of old.
  • A successful artiste can attract anywhere between 200,000 and 300,000 downloads over three months.

The digital revolution has brought about a huge transformation in the creation and promotion of creative works and the access to such works.

Music has been at the heart of these breath-taking developments in the last decade.

In the headlines