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Local users crowd Twitter, Facebook but caution a must

A Twitter account. Social media can offer a cost effective platform for marketing products. PHOTO/FILE

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By  Lynet Igadwah

Business Reporter

Nation Media Group

What you need to know:

  • Former president Mwai Kibaki lauded the usage of the social media platforms in the country saying it had helped propel the freedom of expression.
  • Several Kenyans have been arrested for posting hate messages on Twitter and Facebook that perpetrated ethnic vitriol.
  • The social media platforms can be utilised to create cost effective strategies and campaigns that can go viral within a short period of time.

Last year, Kenyans were ranked among top users of social media networks in Africa.

Former president Mwai Kibaki lauded the usage of the social media platforms in the country saying it had helped propel the freedom of expression.

In the headlines