Safaricom’s Chief Customer Relations Officer Sylvia Mulinge (second right) with artistes Cartoon Comedian, Flaqo, King Kaka and Crazy Kennar during the launch of Baze at the Michael Joseph Centre on May 27, 2021.
Photo credit: Francis Nderitu | Nation Media Group
Safaricom is looking to tap into the large smartphone users market with the service.
Telco says the platform will give customers the convenience of accessing a vast collection of video content.
Artistes and entertainers now have a new platform to sell their content after Safaricom unveiled a service that enables consumers to buy videos on demand.
Baze is a mobile-first, video-on-demand service that will offer a wide selection of local and regional short-form videos in comedy, drama, lifestyle and music, among others. Artistes will earn 60 per cent of the revenue.
