I have discovered that there are many other alternative brands out there that are of even better quality and cheaper than what I was used to.
I also realised that sugar off a sack, the colour notwithstanding, tastes no different from that sold in attractive packets in supermarkets.
Nowadays, the kitchen cabinet where I store flour, sugar tea leaves and other common items used in the kitchen looks like a kitenge, a mishmash of colours, patterns and textures, as well as an assortment of containers of different sizes.
A few years ago, there was a semblance of uniformity in that cabinet because when I went shopping for food or items that would prepare certain foods, I only bought certain brands, brands that I grew up with, and therefore believed that they were the best. And so, even when the prices for these products went up, I still remained loyal to the brand.