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Positioning your brand for success

Photo credit: Shutterstock

What you need to know:

  • Remember, the perspectives you take during your talks must be aligned to the position you want to occupy in the field.


  • Do you want to be known as the development investor who is passionate about education or the HR practitioner interested in managing intergenerational relationships in global workspaces?


  • Use knowledge and experience you have gained to sharpen your position on these.

You have just completed the first seven years of your career and you are eyeing that big promotion at work. Besides that, you are looking to build stronger professional networks. How do you move from being seen as an “early career professional” with little expertise to offer to the leader you want to become?

Here is a question that can guide your thought process: What image would you like to create in the minds of other practitioners in your field, your peers, your seniors, and your juniors? The answer may be as simple as deciding what you want your professional brand to stand out for, and then taking time to create and promote that image until others begin to automatically associate you with it. The reality is, whether you actively work on brand identity or not, you present a certain image to industry stakeholders, especially those you encounter through professional associations. So how about building the image you desire?