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Punitive laws hurting beer industry, says Keroche boss

Keroche Breweries Ltd CEO Tabitha Karanja addressing delegates on the final day of the Governors’Summit at Enashipai Resort and Spa in Naivasha, Nakuru County on February 27, 2015. Keroche Breweries chief executive officer Tabitha Karanja said  punitive tax, unfair competitions and rules regulating drinking hours, popularly known as Mututho laws, are choking the business. PHOTO | SULEIMAN MBATIAH

By  WANJIRU MACHARIA

What you need to know:

  • She took the participants through the success story of Keroche Breweries from when it was established from a small hardware shop in 1997 to the multi-billion entity it is today.
  • She said Keroche pays Sh1 billion annually in taxes and the amount would increase to Sh6 billion when the company introduces more brands in the market.
  • Ms Karanja said her firm is setting up a Sh5 billion production plant, which would brew 110 million litres of alcohol annually.

Punitive laws and poor regulations have been blamed for slow growth in Kenya’s beer industry.

Keroche Breweries chief executive officer Tabitha Karanja said  punitive tax, unfair competitions and rules regulating drinking hours, popularly known as Mututho laws, are choking the business.

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