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Valentine’s: Why price of your favorite chocolate will continue to rise

Valentine's

Attendants set up a gift point at Siel Supermarket, Nyeri County in Kenya, on February 8, 2025 in preparation for Valentine’s Day. 

Photo credit: Joseph Kanyi | Nation Media Group

What you need to know:

  • Across West Africa, in the Americas and Southeast Asia, shifting moisture levels threaten the delicate balance required for production.
  • These regions, home to vibrant ecosystems and global breadbaskets that feed the world, are on the frontlines of aridity’s slow but relentless advance.

Valentine’s Day often conjures images of chocolates and romance. But the crop behind this indulgence faces an existential threat.

Regions like northeastern Brazil, one of the world’s notable cocoa-producing areas, are grappling with increasing aridity – a slow, yet unrelenting drying of the land. Cocoa is made from the beans of the cacao tree, which thrives in humid climates. The crop is struggling in these drying regions, and so are the farmers who grow it.