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Elon Musk’s Twitter takeover and changing face of literature

Elon Musk

In this photo illustration, a phone screen displays the Twitter account of Elon Musk with a photo of him shown in the background on April 14, 2022, in Washington, DC. Musk has joined a billionaires boys’ club of the likes of Zuckerberg to dominate the public square of social media platforms. 
 

Photo credit: AFP

What you need to know:

  • Musk now joins a billionaires boys’ club that dominates the public square of social media platforms.
  • Social media platforms have an impact on both democracy and literature.

Elon Musk continues to astonish. Witty, irreverent, gruff, and sometimes pompous, the world’s richest man seemingly relishes soap-opera-level psychodrama with its attendant melodramatic fire and smoke. If the great feats of acquiring companies are the crowning honour of billionaires, Musk’s takeover of Twitter — after a bruising rendezvous with the Twitter Board of Directors — is his latest materialised chivalry.

The Twitter Board had initially resisted Musk’s offer to buy the company before the Board’s stubborn will toddled, wobbled, and fell. Hard to thwart, like soldiers of old, Musk’s personal daring and a strong arm in business are mythical — sealing his legend as a king among men. Gregarious, in almost stern majesty in the gaunt strength of an uncompromising businessman who always gets what he wants, for Elon Musk, trouble is never far away.