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Camilla Owora

Ms Camilla Owora, Ziiki Media Regional Manager, East Africa, poses for a photo on Kenyatta Avenue, Nairobi, on September 7, 2023.

| Francis Nderitu | Nation Media Group

Forget live shows, real money is in streaming

“What most people don’t know is that right now, most money is in music streams,” Nikita Kering stated with assuredness.

The songstress was responding to a question during a Spotify-organised brunch in Nairobi early this year.