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Vernacular languages still important in the job market

 ACK Language School 

Mr Kagucia Mutagia- a Kikuyu language teacher during a lesson at the ACK Language School 

Photo credit: File | Nation Media Group

Recently, I saw a job advert and according to the requirements, everything was quite the usual except for one detail — fluency in a vernacular language. The particular detail kept me thinking that without the vernacular aspect, most youths would have gotten the job. Vernacular languages have experienced a tremendous change since their inception.

Initially, during the times of my grandparents, mother tongue was the only language used when communicating with peers , parents and even older people in the society. Over the years with urbanisation, intermarriage, education and emergence of a variety of languages, the vernacular languages have lost popularity.