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Kenyan parents fight sale of Lyft, BAT’s new nicotine product

A screengrab from BAT's annual report listing Lyft as a new nicotine category in the brand's portfolio. 

Photo credit: Courtesy
WhatsApp Image 2025-04-22 at 07.39.48 (1)

By  Elizabeth Ojina

Nation Media Group

What you need to know:

  • It is sold over the counter and is easily found in supermarkets and local shops at Sh20.
  • Ms Caren Owili claimed her underage cousin was taken to hospital after consuming two Lyft sachets.
  • BAT announced early this year that it will build a Sh2.5 billion factory in Nairobi to produce the nicotine pouches.

Parents want a new product introduced by a tobacco firm tested over concerns that it is being abused by children.

Lyft is a nicotine pouch marketed by British American Tobacco (BAT-Kenya) as an alternative to cigarettes for addicted smokers.

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