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Rise and fall of Modern Coast: How ‘Ultimate leader’ fell

Modern Coast

Passenger Service Buses Parked at the Modern Coast Yard in Mombasa on July 8, 2020. 

Photo credit: Kevin Odit | Nation Media Group

“Are you afraid of heights, is flying too expensive, do you want to experience the thrill of a flight at a lower price? We are here for you!” is how luxury bus company Modern Coast describes itself on its website.

Last week’s Nithi Bridge accident involving the company’s bus in which 36 people died has cast a powerful spotlight on the firm.