Brazil's far-right president Jair Bolsonaro is known for his brash style, which in part carried him to power more than a year ago. Removing his face mask after announcing he had coronavirus was perfectly on brand.
The 65-year-old head of state shrugged off his diagnosis Tuesday, insisting that "life goes on" in the face of what he for months has been calling a "little flu" -- otherwise known as the global Covid-19 pandemic that has claimed the lives of 65,000 Brazilians and counting.
A veteran lawmaker and former paratrooper, his rise to power in late 2018 almost cost him his life when he was stabbed in the stomach while campaigning.
But his recovery burnished his audacious image among supporters, an image he has leaned on heavily as the novel coronavirus ravages his nation of 210 million, presenting him with perhaps the biggest challenge of his presidency -- even before his diagnosis.
Analysts say that if Bolsonaro suffers just a mild case of Covid-19, he could feel vindicated in dismissing the virus and his repeated flouting of lockdown orders.
"If he overcomes COVID-19 without serious symptoms, it could strengthen his radical supporters for whom he is a messianic superman," Oliver Stuenkel, a professor at the Getulio Vargas University, tweeted in reference to the president's middle name, 'Messias.'
'AUTHORITY, NOT AUTHORITARIANISM'
Eighteen months into his term the president is bedeviled by investigations and possible impeachment, forcing him closer to his military allies.
Bolsonaro is openly nostalgic for the 1964-1985 military dictatorship, and has cultivated a special relationship with the generals -- though he insists he will be a "slave to the constitution" who will govern "with authority but not authoritarianism."
Ten of his 23 cabinet ministers are military officers. Even his current health minister, tasked with fighting the pandemic, is a general.
Long a divisive figure, Bolsonaro burst onto the international stage in late 2018 when voters in Latin America's largest and most populous country elected him on his promise to get tough on rising street crime.
He has long set his sharp blue gaze on easing gun laws to allow "good" people to dispense justice themselves, arguing that it "will cut violence in Brazil for sure."
He has shown little concern by the outrage over his often racist, misogynistic and homophobic remarks.
And he has faced down international anger over his sluggish response to raging fires in the Amazon rainforest aimed at expanding farm land.
When a surge of devastating wildfires sparked global concern, Bolsonaro said it was fueled by jealousy of the region's mineral wealth.
Under pressure on the world stage, he eventually sent the army to protect the rainforest.
A keen social media user with millions of followers, Bolsonaro has much in common with US President Donald Trump.
Both prefer speaking directly to their base, avoiding pesky journalists' questions, and both regularly mangle syntax -- yet spout pithy sayings their fans gleefully repeat.
Unlike Trump, Bolsonaro had a long political career before his election, having held a seat in the lower-house Chamber of Deputies since 1991. Nevertheless, he presents himself as an outsider.
He is backed by powerful lobbies in Congress, notably those representing the interests of agribusiness and evangelicals.
Bolsonaro himself is Catholic, a fact that has earned him some from the pious for having fathered five children from three relationships.
After fathering four sons, he said in 2017 he must have "weakened" because his last offspring was a daughter.
His eldest son Flavio, elected to the senate, was arrested in June in a corruption probe.
Bolsonaro was born in 1955 in Campinas, a town close to the megalopolis of Sao Paulo, to a family of Italian descent.
In 2014 he created headlines by verbally attacking a leftwing deputy, Maria do Rosario, who he said was "not worth raping" because she was "too ugly."
Bolsonaro has also made multiple anti-gay statements. In one instance in 2011, he told Playboy magazine that he would prefer to see a son "killed in an accident" than declare himself homosexual.
His military career was marked by moments of insubordination. In the 1980s he was accused of being involved in a bomb plot designed to bring about a pay rise.
But he was also known in the army, where he rose to the rank of captain, for his sporting prowess, earning him the nickname of "Cavalao," or "Big Horse."
It's that athleticism which lead him to brag in March that if he was infected with COVID-19, he wouldn't have to worry -- a claim that is now being put to the test.
A screen grab from TV Brasil shows Brazilian President Jair Bolsonaro putting a face mask on as he prepares to speak with journalists at Planalto Palace in Brasilia on July 7, 2020. He later removed it.
