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Eliud Kipchoge celebrates after the INEOS 1:59 Challenge at Prater Park, Vienna on October 12, 2019.

| Alex Halada | AFP

Eliud Kipchoge sells his INEOS memories

What you need to know:

  • Many believe that auctioning art online using NFTs could be the new way to preserve it... or make money
  • Earnings are through a new digital currency based on Non-Fungible Token technology

When Twitter chief executive Jack Dorsey confirmed on March 22 that the proceeds from the sale of his first tweet as a Non-Fungible Token (NFT) will go to charity across Africa, a new revolution in the sale of collectibles was born.

The tweet, which reads “just setting up my twttr”, posted on March 21, 2006, fetched Sh311 million on bidding platform Valuables and the money will now be used to lift African families out of poverty.