NMG, NBA renew partnership for two years, enrich content
NBA Deputy Commissioner Mark Tatum (left) exchanges a partnership agreement with Nation Media Group Interim CEO Richard Tobiko at Nation Centre in Nairobi on October 8, 2024.
In the second phase of the partnership, Tobiko said that they intend to plug in an NBA basketball tournament into the popular varsity “Rada Yetu,” lifestyle show on NTV, a quarterly show featuring music, fashion, and mental health among others.
“Sports and especially basketball will be a good entry point to the ‘Rada Yetu Lifestyle show’ that resonates well with young people,” said Tobiko, recalling how Ndungu fought hard to bring NBA matches on NTV back in 2020.
The renewed partnership between Nation Media Group (NMG) and the National Basketball Association (NBA) for two years will bring a whole new experience to the game’s enthusiasts in the region.
NMG Interim Chief Executive Officer (CEO), Richard Tobiko, said a new dimension geared towards increasing the scope has been introduced to the partnership that started in 2021.
