Premium
More millions for Sofapaka as Betika extend sponsorship deal
Sofapaka president Elly Kalekwa (left) and Betika head of business John Mbatia pose with a dummy cheque after signing a two-year sponsorship deal at Eastleigh High School, Nairobi on August 12, 2020.
Photo credit: Sila Kiplagat | Nation Media Group
What you need to know:
- With the new deal, Sofapaka becomes the third-richest side in terms of shirt sponsorship after Gor Mahia and AFC Leopards who recently penned Sh55 million and Sh40 million-a-year deals with Bet High Kenya Limited under their flagship brand Betsafe
Online betting firm Betika has entered a new two-year sponsorship deal with Kenyan Premier League (KPL) side Sofapaka under the "Betika na community" initiative.
The new deal is worth Sh77 million which translates to Sh38.5 million per season, a 10 percent increase from the previous deal.
