WRC champion Thierry Neuville (left) addresses the media alongside Aurelien Glay, the Managing Director of Caetano, the local franchise of Hyundai Motors at the company’s showroom in Nairobi on March 16, 2025.
The WRC Safari Rally is one of the most legendary and demanding events in the FIA World Rally Championship.
Celebrated for its rugged terrain and breathtaking Kenyan landscapes, it draws top international rally teams and motorsport fans from around the globe.
Beyond the excitement, the rally significantly contributes to Kenya’s tourism, sporting legacy, and economic growth.
Organisers of the 2025 World Rally Championship (WRC) Safari Rally are looking to build on the improved fan attendance when the Kenyan round of the global series is held next year.
According to organisers, the WRC Safari Rally attracted more than 400,000 people across multiple locations in the country, the biggest attendance since the event returned to the global championship calendar in 2021.
