Bandari need more followers to boost income
Bandari forward Abdalla Hassan celebrates after scoring during their Kenyan Premier League match against Mathare United at Mbaraki Sports Club on February 22, 2020.
What you need to know:
- In my article last week, I was candid about Bandari being a professional club with unique features that make it stand out compared to other clubs in Kenya and invited other local clubs make trip to the coastal town for bench marking. This was taken positively.
- An aggressive membership drive would market the club. Like ardent fan Ali Mohammed Ali correctly said, Bandari should entice fans with subsidised registration fee.
Global fan base is very important for football clubs because it brings with it mutual economic and developmental benefits.
Football fans are the main reason why the game has developed such a huge following worldwide.
Without fans, commercialisation of football would have been next to impossible or to say the least, non-existent.
Match attendance, merchandising, and television viewership as well as on field performance by clubs play a major role in attracting revenue.
Bandari defender Dan Otewa (left) vies for the ball with Kakamega Homeboyz's David Okoth during their Kenyan Premier League at KPA Mbaraki Sports Club in Mombasa on February 8, 2020. The teams drew 1-1.
The financial health a club largely determine the present and future patterns of investments for expansion and promotion of a given club.
Manchester United, for example, is one of the clubs that has a massive share of the global market and especially among Asian nations.
Bandari players celebrate after they won the SportPesa Shield after beating Kariobangi Sharks 3-1 in the final at Moi International Sports Centre, Kasarani on June 2, 2019.
The Red Devils are one of the most successful football clubs in the English Premier League (EPL), generating a total revenue of 711.5 million euros (Sh91,292,590,258) during the 2018/19 season - the highest in the Premier League.
Membership drive
As of 2019, Manchester United also had the highest team brand value as well as the most Premier League titles with a total of 20.
It is quite possible that the league in the new season will be played without spectators in its stadiums. due to Covid-19 restrictions. What would that mean financially?
It is estimated that $5.5 billion (Sh595,914,000,000 ) would be lost in revenue from ticket sales, concessions, sponsors, parking and team stores)—or 38 per cent of its total revenue—based on figures for the 2018 season.
Bandari supporters celebrate after their team won the SportPesa Shield after beating Kariobangi Sharks 3-1 in the final at Moi International Sports Centre, Kasarani on June 2, 2019.
It is on this strength that I urge Bandari Football Club to start an elaborate membership drive to increase its fan base countrywide.
In my article last week, I was candid about Bandari being a professional club with unique features that make it stand out compared to other clubs in Kenya and invited other local clubs make trip to the coastal town for bench marking. This was taken positively.
An aggressive membership drive would market the club. Like ardent fan Ali Mohammed Ali correctly said, Bandari should entice fans with subsidised registration fee.
