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Unpacking the cocktail of campaign bravado, lies and braggadocio

Deputy President William Ruto.

Deputy President William Ruto. 

Photo credit: Jeff Angote | Nation Media Group

Campaigns are in high gear across our nation. If you were pressed to describe those campaigns, you might settle for bravado, braggadocio and lies. Let us unpack each in turn.

Bravado is a noun describing a bold manner, such as a show of boldness intended to impress or intimidate. Braggadocio, on the other hand, is boastful or arrogant behaviour. To lie is to make an untrue statement with intent to deceive.