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Computer maker shifts focus to data services
Computer maker Dell is shifting focus from personal computers to services. Dell president for Europe, Middle East and Africa, Mr Aongus Hegarty, says Kenya is at the top of its expansion plan due to the growing need for ICT, especially amongst SMEs. PHOTO/FILE
What you need to know:
- The firm is fixed on growing its revenue by providing data protection and software consultancy services to government, small and medium enterprises and corporates.
- Dell recently opened a regional office that will enhance its operations in Kenya, Tanzania, Rwanda, Uganda, Burundi and Eritrea.
- IDC figures for July state that PC sales were slow for Dell in the region during the first half of the year.
Computer maker Dell is shifting focus from personal computers to services as it embarks on a 2014 marketing strategy.
The firm is fixed on growing its revenue by providing data protection and software consultancy services to government, small and medium enterprises and corporates.
