Digital marketing agency Africa 118 provides small businesses with a way of reaching clients digitally.
The firm also partners with like-minded institutions to provide digital skills training to the SMEs.
Focus on the needs and concerns of your customers, for if a customer is satisfied by what you offer, they will stay, enabling your business and by extension the economy to grow.
This was one of the messages relayed to small and medium sized enterprises (SMEs) during the World Customer Service week in Nairobi.
