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Raising prices is fair game for firms

shopping

A filled shopping cart at a supermarket in Ahlen, western Germany on March 19, 2020. 

Photo credit: Ina Fassbender| AFP

If you pass by your local shop today to buy a two kilogramme packet of your favourite unga brand, it will cost you an average of Sh105.

While the relatively high price could peeve you momentarily if you also happened to be the same customer under four years ago when the same was retailing at as low as Sh80, then chances are you might forget to ask yourself a simple but important question – who set this price?