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Ordinary citizens are fuelling climate action through grassroots fundraising

Locals with their animals in a drought affected area on August 29, 2025 in Bisil town, Kajiado County. Kenya is struggling with drought due to climate change and irregular rainfall. The drought poses a serious threat to agriculture, water supply, and livelihoods. The depletion of water resources is adversely affecting the local community, who rely on livestock for their livelihood. 

Photo credit: Reuters

What you need to know:

  • Environmental organisations, in particular, are said to be capitalising on growing public awareness of climate change, using small but consistent contributions from citizens to fund rapid-response initiatives, grassroots activism, and sustainable development projects.

At shopping malls, office complexes, and public events across Africa, encounters with fundraisers are a familiar part of urban life.


Shoppers are often approached by young men and women requesting to discuss their causes, and, if possible, donations. Others stand behind neatly arranged booths, tablets in hand, inviting passers-by to sign up for monthly contributions.