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Coffee society woos the youth to boost production

Coffee branding officials

Officials from the Kenya Exports Promotion and Branding Agency (Keproba) sample processed coffee at Meru Central Coffee Cooperative Union offices on May 17, 2023.

Photo credit: David Muchui I Nation Media Group

Muthuri Muriungi, in his 30s, is the newest coffee farmer at Kathera Farmers' Cooperative Society in Meru after his parents allocated him 100 bushes of the plant.

Muriungi joins other aspiring young coffee farmers under an initiative called 'Youth in Coffee' and 'Women in Coffee', which aims to address succession challenges that have affected coffee production for years.