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Kenyans streaming R&B more than other music genres

Spotify

The latest data report from giant streaming platform Spotify indicates a surge of R&B music in the country.

Photo credit: Shutterstock

By  Sinda Matiko

Correspondent

Nation Media Group

What you need to know:

  • In 2020, R&B-related streams hovered around 40 million.
  • By the end of 2024 the number climbed to over 930 million.

A majority of Kenyans are now tuning in to R&B music, more than any other genre, with the Gen Z leading in the consumption of the genre. 

The latest data report from giant streaming platform Spotify indicates a surge of R&B music in the country. In just four years, R&B has gone from low-key to loud and clear in Kenya.

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