As concerns about artificial intelligence (AI) continue to grow among musicians around the world, Spotify, the world’s largest music streaming platform, says it has taken note of this and begun working with major record labels to promote the responsible use of AI in music creation and distribution.
The company says it aims to develop AI tools that prioritise artists and songwriters while safeguarding their copyright.
However, some artists have expressed concerns that greater AI integration could lead to reduced streaming revenues for human musicians.
A Spotify spokesperson told Showbuzz that the rise of AI in the industry is 'inevitable', emphasising that the best approach is to establish clear policies to ensure creators' rights remain protected.
“I will be honest with you, record labels are now using AI to make music, and they aren’t just telling you. This is the reality and the harshest truth. So where do you go from there? As Spotify, our job is to ensure every artistic creative work served on our platform, the copyrights are respected,” the spokesperson said.
American saxophonist Kenny G performs during the “One Night Only” concert at Kenyatta International Convention Centre in Nairobi on September 27, 2025.
Photo credit: Bonface Bogita | Nation Media Group
While it remains unclear what specific AI tools Spotify is developing, the company confirmed that initial products are already in the works. It also acknowledged the wide range of opinions within the creative community regarding generative AI and stated that artists will have the choice to opt in or out of AI-related projects.
This discussion comes as prominent musicians including Kenny G, Dua Lipa, and Sir Elton John have criticized AI companies for training models on their music without authorization or compensation.
During his debut performance in Kenya last month, Kenny G expressed deep concern about the technology’s impact.
“You ask me about that and I really don’t know what to tell you. AI is a major concern and a threat to those of us who work so hard to create music. It’s a matter that needs constant conversation about how to safeguard and protect artist IP,” he said.
Spotify reaffirmed that it would ensure artists, songwriters, and rights holders are fairly compensated and transparently credited through entering into upfront agreements rather than “asking for forgiveness later.”
