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What happened to unique and original car designs?

Toyota Ractis

A Toyota Ractis model.

Photo credit: Shutterstock

What you need to know:

  • After more than 100 years of invention, experiment and experience, manufacturers are no longer trying to invent the wheel; they are trying to perfect it.
  • And as they get nearer and nearer to perfect, the solutions are, axiomatically, going to get nearer and nearer the same.

Why are modern cars so “samey”? Different brands and models used to be instantly recognisable and distinctive, inside and out, from near or far. Nowadays the average person has to get close enough to read their badges to know what from which. Or is this just a generational thing, where the young can spot subtle design details that the old don’t notice?- Arthur N.

Age and out-of-date perspectives may be part of the answer. But many other factors almost guarantee a progressively and increasingly similar design result.