The ideal Siri Woman is a fashion-conscious woman who appreciates classic, timeless, modern and good-quality pieces that are moderately priced
Siri Studio is a ‘Made in Kenya’ fashion brand founded by Anita Gaitho in 2016. She started by designing and sewing her own clothes as an undergraduate student. Anita says her garments are designed to celebrate femininity, confidence and elegance.
Siri Studio targets the urban career-oriented woman aged between 23-40 years who requires a contemporary yet sophisticated wardrobe that helps her express her authentic self.
The brand has dressed renowned personalities such as musician Wahu Kagwi, Chimano of Sauti Sol, Amina Abdi and Grace Msalame.
Michelle Harriet in a matching printed top and pants set.
Photo credit: Pool
The ideal Siri Woman is a fashion-conscious woman who appreciates classic, timeless, modern and good-quality pieces that are moderately priced.
• Listen to your customers.
We understand our clients, who are working professionals, and thus provide comfortable clothing. This has helped us to build customer loyalty.
Most of the fabrics available locally are not the best quality in terms of construction, texture and comfort. Being a country that imports a lot of textiles from overseas, we have no accurate way of verifying the source of the textile, its construction and textile composition. We, therefore, have to do a lot of tests on the fabrics before buying.
Bridgit Juma in a Hand pleated satin pants and shirred top.
Photo credit: Pool
Textiles are quite expensive due to the high import tax. The government can support local textile manufacturers through tax incentives. This can drive down the cost of textiles and create a larger economy for the fashion industry. The move can also encourage sustainability.
Our main purpose is to keep delivering our promise to the Siri woman — making them feel beautiful, confident and secure. We also aim to grow our clientele base both locally and internationally.
Cyanne Aduda in an Orange ribbed dress.
Photo credit: Pool
By Connie Aluoch Styling Management [email protected]
