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Why young women should not bleach the skin

Businesses that sell bleaching creams were born out of a definition of beauty built on a lie.

Photo credit: File | Nation Media Group

What you need to know:

  • The Health ministry has been saying there are many people dying in Kenya of cancers.
  • It is also very expensive to treat cancer, and many people cannot afford it.
  • Black is beautiful, and that’s why black models have been taking the fashion industry by storm.

That the conversation about beauty is often reduced to whether women are dark or light is the reason some bleach their skin.

The society communicates its preference to light-skinned women, and this puts unfair and undue pressure on young women, crushing the esteem of those with dark skins.