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Why are ‘bad guys’ so successful with women?

A bad guy’s risky and impulsive behaviour also makes him look brave, self-reliant and successful.

Photo credit: Samuel Muigai | Nation Media Group

Why is it that women seem so attracted to the bad guys? That doesn’t seem to make sense. Why would a woman choose to get involved with a man who has a bad reputation? And who’s unfaithful and self-centred?

Maybe it’s something to do with the way the bad guys dominate the world around them. Especially other men. They make fearless eye contact with everyone, and rarely smile or show their feelings. They’re hyper masculine, adventurous and bold. Strong, confident and resilient. They always seem to be spoiling for a fight. Full of attitude, secretive and mysterious, so that no-one ever quite knows what they’re going to do next.