Caption for the landscape image: Why Kenyan celebrities are not cashing in on 'attention monster' TikTok Monday, April 06, 2026 Scroll down to read the article TikTok is an attention monster, but most creators struggle to monetise this attention. Photo credit: Shutterstock By Sinda Matiko Correspondent Nation Media Group Article Related Kenya's biggest TikTok content creators struggled to monetise on the platform in 2025 despite creating massive attention. This is despite TikTok announcing in January that it had paid in excess of Sh47 million to Kenyans in 2025. PREMIUM Michael Bundi: How Tik Tok saved me from poverty In March, Michael Bundi' young family was almost evicted from their house. PREMIUM Why Kenya’s Gen Z are finding TikTok a good app for money making The youngsters are making money on the app through ‘gifts’ from different people from across the world, which they convert into US dollars and withdraw via M-Pesa. PREMIUM Why Kenyan content creators don’t get paid by TikTok "What are you doing in the country? Why are you okay operating here but not okay paying our creators?" Recommended for you PREMIUM The body count debate: When does a partner's past become a relationship concern? PREMIUM How Sankaran is making maths simple for millions of learners PREMIUM Should I take cheaper loans abroad or invest in Kenya’s property market? PREMIUM When you seek ‘dudus’ at the Ondiri Swamp Login to join the discussion Please enable JavaScript to view the comments powered by Disqus. In the headlines Elections News Counties Business Opinion Sports Life & Style Health Podcasts Photos Newsletters Puzzles PREMIUM How Sankaran is making maths simple for millions of learners Nirmala Sankaran built a platform to help children face math with confidence instead of fear. IEBC expands diaspora voting to 26 countries Commission chairman says mapping of more countries has been approved to boost participation by Kenyans abroad. PREMIUM Why tap water is turning green in homes around Lake Victoria Lake that feeds taps, fishermen and millions of livelihoods across East Africa is getting greener.
PREMIUM Michael Bundi: How Tik Tok saved me from poverty In March, Michael Bundi' young family was almost evicted from their house.
PREMIUM Why Kenya’s Gen Z are finding TikTok a good app for money making The youngsters are making money on the app through ‘gifts’ from different people from across the world, which they convert into US dollars and withdraw via M-Pesa.
PREMIUM Why Kenyan content creators don’t get paid by TikTok "What are you doing in the country? Why are you okay operating here but not okay paying our creators?"
PREMIUM How Sankaran is making maths simple for millions of learners Nirmala Sankaran built a platform to help children face math with confidence instead of fear.
IEBC expands diaspora voting to 26 countries Commission chairman says mapping of more countries has been approved to boost participation by Kenyans abroad.
PREMIUM Why tap water is turning green in homes around Lake Victoria Lake that feeds taps, fishermen and millions of livelihoods across East Africa is getting greener.
