Caption for the landscape image: Why Kenyan celebrities are not cashing in on 'attention monster' TikTok Monday, April 06, 2026 Scroll down to read the article TikTok is an attention monster, but most creators struggle to monetise this attention. Photo credit: Shutterstock By Sinda Matiko Correspondent Nation Media Group Article Related Kenya's biggest TikTok content creators struggled to monetise on the platform in 2025 despite creating massive attention. This is despite TikTok announcing in January that it had paid in excess of Sh47 million to Kenyans in 2025. PREMIUM Michael Bundi: How Tik Tok saved me from poverty In March, Michael Bundi' young family was almost evicted from their house. PREMIUM Why Kenya’s Gen Z are finding TikTok a good app for money making The youngsters are making money on the app through ‘gifts’ from different people from across the world, which they convert into US dollars and withdraw via M-Pesa. PREMIUM Why Kenyan content creators don’t get paid by TikTok "What are you doing in the country? Why are you okay operating here but not okay paying our creators?" . Recommended for you PREMIUM Temidayo, Burna Boy’s sound man: ‘Every day I step out for a job, it costs them Sh86,600’ PREMIUM Reflection on the culture of theft in Kenya PREMIUM US TV presenter just one of many foreign broadcasters Kenyans have ‘greeted’ PREMIUM Gambling stole his life, now he’s helping addicts kick the habit Login to join the discussion Please enable JavaScript to view the comments powered by Disqus. In the headlines Elections News Counties Business Opinion Sports Life & Style Health Podcasts Photos Newsletters Puzzles PREMIUM Court exposes officials in failed bid to seize Nakuru War Memorial Hospital Officials are accused of acting on instructions from powerful individuals. Ruto on New KCC: Let farmers run it The government has injected Sh8 billion into New KCC over the past three years. PREMIUM Hospital sued after twins born at 27 weeks, one dies, one loses his vision Father sued the hospital alleging that doctors failed to conduct mandatory screenings.
PREMIUM Michael Bundi: How Tik Tok saved me from poverty In March, Michael Bundi' young family was almost evicted from their house.
PREMIUM Why Kenya’s Gen Z are finding TikTok a good app for money making The youngsters are making money on the app through ‘gifts’ from different people from across the world, which they convert into US dollars and withdraw via M-Pesa.
PREMIUM Why Kenyan content creators don’t get paid by TikTok "What are you doing in the country? Why are you okay operating here but not okay paying our creators?"
PREMIUM Court exposes officials in failed bid to seize Nakuru War Memorial Hospital Officials are accused of acting on instructions from powerful individuals.
Ruto on New KCC: Let farmers run it The government has injected Sh8 billion into New KCC over the past three years.
PREMIUM Hospital sued after twins born at 27 weeks, one dies, one loses his vision Father sued the hospital alleging that doctors failed to conduct mandatory screenings.
