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Hard times push Kenyans to cheap and traditional liquor: Report

Illicit brew

Chang’aa packaged in used second generation liquor bottles impounded at Kamukunji Estate in Eldoret town in this past photo.

Photo credit: File I Nation Media Group

A new report by the National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) reveals that Kenyans are increasingly going for cheaper alcoholic drinks such as chang’aa, traditional brews and potable spirits, likely fueled by the hard economic times. 

The report detailed that Western region had the highest numbers of people consuming chang’aa (11.4 per cent) followed by Nyanza (6.3 per cent) and Rift Valley (3.6 per cent.)