The pitches, mostly from young innovators, engineers, programmers, and media enthusiasts; mainly proposed new revenue models for media houses, audience engagement, and use of emerging technologies to improve newsroom operations.
NMG’s Chief Operating Officer, Monicah Ndung’u, said the ideas presented could offer digital transformation solutions for the Kenyan media industry and beyond.
Hundreds of innovators pitched ideas on the potential usage of Artificial Intelligence (AI) to streamline newsroom operations on the first day of the Nation Media Group’s (NMG) hackathon held at Strathmore University on Monday.
The two-day hackathon, organised in collaboration with Strathmore University’s iLab, is intended to chart the path for NMG’s digital transformation.