MARKUP (Market Access Upgrade Program) is an initiative funded by the EU
Their aim is to increase the market for the value chains that make up the agribusiness sector
Research reveals that the average age of a farmer in Kenya is 55-65 years
MARKUP (Market Access Upgrade Program) is an initiative funded by the EU. Their aim is to increase the market for the value chains that make up the agribusiness sector. Across 12 counties, they have interest in fruits, herbs, vegetables, nuts, spices and chillies. Makueni County is one such county where mango farming for export is a success. 95% of farmers are small scale, an acre being the average size of land used.
Mr Maina Kairuri, the national coordinator of MARKUP says, “Through organising the farmers in farmers’ groups, it is easier to train them on methods of quality produce and help them adapt to newer forms of technology.”
