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KBC announce Sh1.6 billion FKF-PL broadcast deal

KBC Acting Managing Director Samuel Maina and FKF President Nick Mwendwa

Kenya Broadcasting Corporation (KBC) Acting Managing Director Samuel Maina (left) and Football Kenya Federation (FKF) President Nick Mwendwa pose for a photo during the unveiling ceremony for a broadcast deal worth Sh1.6 billion at Talanta Plaza offices in Nairobi on November 30, 2023. 

Photo credit: Sila Kiplagat | Nation Media Group

What you need to know:

  • Namwamba, who was accompanied by Information, Communication and Technology (ICT) Eliud Owalo, announced that the Sh240 million-per-year deal will see each of the 18 FKF-PL clubs receive Sh10 million per season
  • Namwamba said local football fans can now watch selected weekend matches via the national broadcaster whose 11 sister radio stations have also been given the right to commentate the live matches
  • Owalo, an ardent Gor Mahia fan who recently bought the club a team bus, said the deal will see Kenyan players watched far and wide thus it is a better marketing platform for local clubs

Sports Cabinet Secretary Ababu Namwamba Thursday unveiled a Sh1.6 billion seven year free-to-air sponsorship deal between Kenya Broadcasting Corporation (KBC) and Football Kenya Federation Premier League (FKF-PL) at his Talanta Plaza offices in Nairobi.

Namwamba, who was accompanied by Information, Communication and Technology (ICT) Eliud Owalo, announced that the Sh240 million-per-year deal will see each of the 18 FKF-PL clubs receive Sh10 million per season.