Questions as Kenya Cup fails to attract sponsorship, again
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William Mwanji (centre) of Kabras Sugar charges past Vincent Onyala (left) of KCB during the Kabeberi 7s Rugby tournament at RFUEA ground in Nairobi on September 7, 2025.
Kenya Cup, which is celebrating its 55th anniversary this season, has struggled to get sponsors.
The league has not had a sponsor but KRU has occasionally secured partial sponsorship for the league.
Which way Kenya Cup? This is the main question as the 2025/2026 Kenya Cup, the country’s top-flight rugby competition, gets underway today without a sponsor for the umpteenth time.
Kenya Cup, which is celebrating its 55th anniversary this season, has struggled to get sponsors, and hard economic times, wrangles at Kenya Rugby Union (KRU) board and lack of proper a marketing strategy are making things worse. The league has not had a sponsor but KRU has occasionally secured partial sponsorship for the league like in 1999 and 2001 when East Africa Breweries facilitated Kenya Cup and Enterprise Cup.
