Sports can make big contribution to the Blue Economy
Phillip Tsuma of Kenya Prisons takes part in the Karate Individual form category in the ongoing National Olympic Committee of Kenya (NOC-K) inaugural Kenya National Beach Games in Malindi, Kilifi County in on March 18, 2023.
Sports can play an important part through sports tourism and environment protection, it can boost the economy of the particular area, reducing poverty and creating jobs
Sports can therefore also contribute through the participation of sports men and women in environmental sustainability by being champions of safeguarding and restoring the environment, tackling marine litter and ocean pollution
The Kenya Beach Games have been organised by the National Olympic Committee of Kenya, in partnership with the Ministry of Sports and the Kilifi County Government
Open water swimming, surfing, white water rafting, sailing, motor boat and ski boat riding, banana boat riding, cliff and deep sea diving, kite surfing, beach volleyball, beach running, dhow rides, sports fishing, paddle rowing – in expansive blue and green waters, sunny skies and sandy beaches - water activities imply fun, excitement, youthfulness and a little bit of risk.
What if we explored in full these activities and tapped into the potential of our natural resources including oceans, seas, lakes and rivers? This is an example of how sports can make a contribution to the Blue Economy.
